Hemsworth Launches ‘Public Relations Stimulus Program’ to Aid Businesses

Hemsworth Communications has come up with a method by which it can apply its award-winning expertise in public relations and social media agencies to aid economically-impacted travel businesses on the road to post-pandemic recovery.

Its unique, new ‘Public Relations Stimulus Program’ is aimed at companies within the firm’s three core sectors: Travel and Tourism, Hospitality (food, wine and spirits) and Franchising.

Hemsworth hopes that its restructured approach will enable relevant businesses to take advantage of its quality agency resources in a more affordable way amid the present difficulties.

“This program was created to provide the affordability and flexibility we know is needed right now by so many,” said Samantha Jacobs, founder and president of Hemsworth Communications. “We are an independent, family-owned firm so we are nimble, with the ability to pivot our business model in thoughtful ways that benefit both our team members and our clients.”

“As the reality of the coronavirus pandemic began to set in, we knew it was time to get creative in terms of how we support our clients, many of whom were bracing for an unprecedented impact,” Jacobs explained. “We simultaneously began to develop a new structure that would innovate the way many have traditionally thought about the client-agency relationship.”

Hemsworth aims to support businesses that could really use public relations expertise as part of their marketing plan for reactivation but now find themselves limited in terms of budget or staffing post-pandemic. Plans can be tailored to address both short- and long-term needs, implementing a phased approach that accounts for sensitivities within the current consumer landscape.

Hemsworth’s Public Relations Stimulus Program is offering support on three levels:

—Upfront pro bono assistance for clients who meet certain criteria (particularly government-affiliated destination marketing organizations, tourist boards and CVBs).

—Monthly retainers reduced up to 50-percent through 2021.

—New “Flex Contract” options, providing deferred payments for eligible businesses, plus additional client-friendly terms.

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Jenman Safaris launches online training for advisors

Jenman African Safaris has launched an online educational program to empower travel consultants with useful tools to enhance their Africa expertise.

The initiative has taken off with webinars on three predominant sectors, distributing information on the tour operator’s Tailor Made Safaris, Jenman Select and Guided Group Tours.

In the first week, Jenman African Safaris distributed a Tailor Made Safaris Webinar that delves into destination knowledge of Zimbabwe. Travel consultants can watch the recording of the webinar to get to know the team more intimately, find out how they operate, and the services offered. The session also focuses on trending topics such as safety, currency updates and how to ensure each trip has the most positive impact on local communities.

The Jenman African Safari specialists are available online for specific destination training requests, which will in turn generate additional upskilling sessions.

Contact Jenman African Safaris for further information on how to educate while in Covid-19 hibernation.

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Punta Mita launches humanitarian efforts during Covid 19

Punta Mita, the residential and resort community in Riviera Nayarit, has recently launched relief efforts for neighboring communities of Punta de Mita, providing food for locals who have lost jobs and resources due to the pandemic.

In order to bring support to the community, Peace Punta de Mita and Punta Mita Resort, a Dine property, have teamed up to address the crisis. The immediate response plan is to bring weekly grocery bags to families and elderly people in Punta de Mita who are at risk of not having access to daily food. The plan will prioritize the unemployed families with a possible expansion to all 1,100 families, based on donations and duration of the pandemic.

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