Mexico holidays are normally much loved by Britons thanks to the sun, sea and sand on offer as well as fascinating history and taste cuisine. Sadly trips to the destination have not been possible for several months due to the coronavirus crisis. However, Mexican tourist hotpot Cancun is now eager to tempt visitors back.
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The resort is offering a brand new campaign to gift tourist with a number of freebies.
These range from free meals, theme park entry and hotel stays.
The private initiative will be officially launched on June 15 and involves more than 200 firms.
The new campaign revolves around the number two.
The hotels involved are offering two nights free for every two nights booked or a free stay for two children when two adults book.
A similar discount would apply to hire care rental.
This could see holidaymakers getting two days free for every four days they pay for.
According to local reports, offers for golf and spa services and theme park entry will also be included in the Mexico campaign.
Also expected to take part are tourist-orientated businesses in the resorts of Puerto Morelos and Tulum, as well as the Caribbean island of Isla Mujeres, eight miles off the coast from Cancun.
Three-quarters of those backing the campaign are hotels.
Roberto Cintron, President of the Cancun, Puerto Morelos and Isla Mujeres Hotels Association, said: “We are very happy and above all, committed because of the great participation in this campaign of the different state hotel associations as well as the tourist industry generally.
“It’s designed to reactivate holidays to our destinations after the crisis caused by Covid-19.”
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Oliver Reinhart is CEO of Mexican firm Atelier de Hoteles which has luxury all-inclusive hotels in Cancun and Playa Mujeres.
He told local media: “In the face of this atypical situation, we had to react to maintain our spectacular destinations in the forefront of tourists’ minds.
“This is why we proposed the implementation of a disruptive idea and creation of a campaign of great impact.
“We are convinced the formula to reactivate tourism is working together.
Reinhart continued: “The campaign is not about cheating the destination to a two for one.
“Cancun is worth what it is.
“If it’s now available at a cheaper price take advantage of it because it’s not going to last forever.”
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