The number of downloads of ASTA’s Travel Advisor Career Overview have skyrocketed this year to more than 12,000.<\/p>\n
By comparison, in the five preceding years, there were about 50 downloads of the materials, ASTA said.<\/p>\n
The Society attributed the uptick to two sources: an investment made by Norwegian Cruise Line and ASTA’s initiative to bring new blood into the industry.<\/p>\n
“Right now, the travel industry desperately needs more talent,” ASTA CEO Zane Kerby said in a release. “If someone is interested in becoming a travel advisor, they first have to understand the landscape of our industry and the variety of pathways available to them.”<\/p>\n
The materials ASTA has curated offer a step-by-step guide for those interested in becoming travel advisors.<\/p>\n
Previously, the materials carried a small fee, but they are now available for free.<\/p>\n
ASTA has also created a list of leads based on downloads, marketing additional educational materials to those individuals.<\/p>\n
The Society’s Travel Career Center “has seen exponential growth and record traffic” in recent months, ASTA said.<\/p>\n